Amplavia
For Life Sciences Instrumentation

Your AI sales copilot.
Knows your accounts. Flags the risks.

White-glove AI for life sciences instrumentation sales teams. Ask in plain English. Get account intelligence, deal guidance, and next-step recommendations — without toggling between five different systems.

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Transparent pricing · No long-term contracts · Cancel anytime

How It Works

Talk to your CRM like it's a colleague.

No dashboards to build. No filters to set. Just ask Amplavia what you need to know — in the same language you'd use with a colleague who knows your accounts as well as you do.

1

Ask in plain English

"What accounts have had no contact in 45 days and are in procurement review?" — no SQL, no filters, no exports.

2

Amplavia reasons across your data

It reads your CRM, email history, call notes, and account context — and synthesizes it into a clear answer with sources.

3

Get a verdict and a recommendation

Not just information — a point of view. Amplavia flags risks, surfaces blind spots, and tells you what to do next.

What It Does

More than answers. Actual judgment.

Most AI tools give you data. Amplavia gives you context, judgment, and a recommended action — the same way a senior sales leader would if they knew every account as well as you do.

Account Intelligence

Instantly understand an account's history — last contact, key stakeholders, open opportunities, past objections, and buying signals.

Deal Risk Flags

Amplavia monitors your pipeline and flags deals that look stalled, have silent competitors, or show buying committee changes.

Next-Step Guidance

For any deal or account, get a ranked list of recommended actions — based on what's worked in similar situations.

Meeting Preparation

Before a call, get a brief on the account, the players, their history with you, and the one thing most likely to go wrong.

Competitive Positioning

When a competitor enters a deal, Amplavia surfaces what matters most to that buyer and how to position against the competitor.

Pipeline Health Checks

Weekly AI-generated pipeline review — highlights the deals that need attention, flags forecast risk, and suggests reallocations.

Forecast Confidence Scoring

Compass reads call transcripts, email activity, and CRM history — then tells you what your pipeline actually looks like, not what SFDC says. Deals get a confidence score with specific reasons for doubt.

Coaching Signal Detection

Compass surfaces missed cues, strong objection handling, and competitor mentions from every call — flagging them for managers automatically so coaching moments don't get lost.

Who It's For

Built for complex B2B sales.

If your sales cycle involves multiple stakeholders, long timelines, and technical products — and you'd benefit from a second set of eyes on every deal — Amplavia is for you.

🔬

Life Sciences Instrumentation

Mass spec, flow cytometry, microscopy, sequencing — long sales cycles, research budget cycles, complex buying committees.

🧪

Biopharma & CDMOs

Capital equipment, contract services, custom reagents — procurement-heavy, relationship-driven, multi-stakeholder.

🏥

Diagnostics & Clinical Labs

Lab equipment, IVD platforms, automation systems — technical validation, budget approval, service contracts.

⚗️

Academic & Research Core

Core facility equipment, consumables, service agreements — PI-driven, department budget cycles, collaborative decisions.

"In life sciences sales, the difference between winning and losing often comes down to what you didn't know about the account. Amplavia is that second set of eyes — always on, never misses a detail."

— Robert Swart, Founder — Amplavia
For Sales Leaders

Compass — Your AI Chief of Staff.

Reps get lead intelligence. Managers get Compass — an AI that monitors every call, reads every deal, and tells you what your team is actually doing. Coaching moments flagged automatically. Forecast confidence on every deal. Lagging reps nudged before they become a problem.

Forecast Confidence

Compass reads call transcripts, email activity, and CRM history — then tells you what your pipeline actually looks like. Confidence scores with specific reasons for doubt on every deal.

Coaching Signal Detection

Missed cues, strong objection handling, competitor mentions — Compass flags them from every call so you can coach in real time, not weeks later.

Rep Performance Metrics

Calls completed, follow-up rates, silent accounts — plain-English summaries per rep. No dashboards to interpret. Just the truth.

Gamification & Leaderboards

Weekly team leaderboards, MVP celebrations, and lagging rep nudges — all automated. Your top performers get recognized. Your struggling reps get a nudge without the awkward conversation.

Pricing

Transparent pricing. No surprises.

Amplavia is a white-glove managed service. We set it up, manage it, and make sure it delivers value every month. Pricing scales with your team size and product lines.

45-Day Pilot

Try it before you commit — full AI copilot access
$2,500 / pilot
+$5,000 setup fee
  • Up to 5 users
  • 1 product line
  • Full AI copilot access for your team
  • CRM integration included
  • Onboarding and training included
  • Apply pilot cost toward standard plan if you convert
Start the Pilot →

Standard Plan

Per seat, per month — scales as your team grows
$500 / seat / month
+$5,000 setup fee
  • Minimum 5 seats, maximum 25 seats
  • Additional product lines: +$500/month each
  • Full AI copilot access
  • CRM integration
  • Weekly pipeline health report
  • Monthly strategic review with your team
Book a Demo →

How pricing works:

Setup Fee

One-time $5,000 covers CRM integration, onboarding, and initial configuration. Done once, done right.

Per Seat

$500/month per active user. Minimum 5 seats, maximum 25. Each seat includes full AI copilot access.

Product Lines

Each distinct product line (instrument, service, reagent) adds $500/month. Keeps pricing fair whether you sell 1 or 5 lines.

Example: 7 reps, 2 product lines

$500 × 7 seats + $500 × 2 lines = $4,500/month + $5K setup

All plans include month-to-month billing after initial pilot. No annual contracts required. Cancel anytime with 30 days notice.

See Amplavia in action.

Book a 30-minute demo. Bring a deal you're working on — we'll show you what Amplavia would have found.

Book a Free Demo →

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